The solution, in my humble opinion, is having the government open up that cable. Figure out a way to share it, not keep it a monopoly.
I'm not well informed enough to know why, but in all cases (cable, railroad, powerlines, ether frequencies) the system devolved into a state where the "provider" linked to the hardware maintainer is the dominant player still.
I'm not syaing it can't work, just that over here it didn't really work.
Practically overnight (metaphorically) it went from only metered dial up or expensive isdn to ultra fast dsl. There was huge competition mostly lead by SoftBank Japan. The actually handed out routers at subway station exits. Every time their competitors including the old monopoly matched their speed they'd double it. It was awesome to watch