It's cheap, stable, and spacious. So why hasn't this taken off?
Boeing (and surely other airplane manufacturers) has investigated and considered lifting body designs - https://en.wikipedia.org/wiki/Blended_wing_body - but chose to move forward with traditional designs. I don't see the news item now, but I read that Boeing felt it was just too radical for passengers to accept (despite the significant advantages).
It will probably take some wealthy "renegade" type to start a new airplane company that offers new designs like this.
Still, I love clever and intelligent engineering like this and I hope there's a future for something like this.