I don't ad-block, but I do null-route hosts that I don't enjoy receiving traffic from.
Some hosts make my browser slow and don't contain content I care about. So they are 0.0.0.0 according to my hosts file.
Wired somehow detects that I'm not talking to those hosts and punishes me as show in that screen shot.
I don't like it.
Wired's own webservers are NOT null-routed, so they should serve ad content from their own webservers if they want me to view it.