Why I Wish My Competitors Well and You Should Too
venturefizz.com
venturefizz.com
Reeks of desperation. Let your PRODUCT speak for itself.
Have a little subtlety. Learn from Joel: he seldom blogged after Fogbugz, and he rarely blogged about bug systems anyway.
Even big companies (Microsoft excluded) often go with that mantra. To start on the offensive before even beginning is dooming yourself to fail.