There was a video (http://youtu.be/uDr4L6BzpP8) posted recently discussing the manufacturing tech within the i3; absolutely fascinating - the general gist being how this car is the Model T of our time.

Perhaps it is a big loss or not that great; eitherway I believe the company will do just fine - they've set themselves up very well for the future unlike many of the other manufacturers in terms of brand, mobility, innovating / delivering on new tech / processes etc.