That continues to amaze me from wired...I know they of all outlets are probably seeing a higher rate of ad blockers, but my use of adblocker is driven far less by what information your website transmits, and far more by what it collects.
If you just showed me ads I would grumpily accept...If you show me ads for flights to Australia because I have conversation near my cellphone yesterday about wanting to visit someday and the day before that looked at hipmunk then you can go screw yourself.
Edit to add: ublock blocked 45% of the page and ghostery blocked another 21 trackers and other assorted items including this wonderful piece of software called 'Yieldbot'
"Relevance is our business. Yieldbot is the first technology that directly connects the intent of Publisher visitors to Search advertisers in realtime. We dramatically increases publisher understanding of their visitors and connect them to massive new advertising budgets."