The whole concept of a fold is ridiculous to begin with (for the most part), but then to give feedback that the "here's how you get our paid app for free" link is not front and center? Really?
In the 10 seconds I spent looking at ScrumPads home page, I think it's a good design. The #fail didn't come until i clicked the link and landed on a FAQ not related to the promotion. I'd be interested, but I couldn't find more promotion details. Because of this, we'll probably stick with Unfuddle and their ticketing system.
I will say that yes, this HN thread is a promotion, and therefore, the URL should take us to a new landing page highlighting the promotion. Not to the general home page.