Bitcoin has a proof-of-work chain which, through wasting superlative amounts of energy and destroying the atmosphere, establishes consensus about transactions as a distributed system. It is clear what a “blockchain” is there, and in Bitcoin clones and forks.
But outside Bitcoin, what does it refer to? Peer-to-peer? Distributed systems? Global warming? It feels like a meaningless buzzword. How, exactly, does having a Bitcoin-esque distributed consensus system – if that's even what you mean – actually solve some given X? It never seems to be explained, it's just “blockchain will solve X”.
I think “blockchain” might be the new “.com”.