Agreed, I even disabled the ad blocker but couldn't get the site to load (still got stuck in the warning page)
Similarly, I added Wired to a whitelist, but they still showed me the anti-adblocking modal - possibly due to my hosts file. Figuring out what caused it was more trouble than it was worth, so I just don't read Wired anymore.
You can always open such content in an incognito tab, to disable the adblocker completely.
Agreed. Similarly, I stopped even bothering with links to Wired articles after they started too.
It works out well for me. Forbes blocking me is kind of a negative reinforcement technique that reminds me that their content is mostly click-bait shit anyway. I used to go to their site, try to read their content and leave in disgust. Now I seem to remember not to click on their links. Saves time.