One of the car sharing startup Turo (formally RelayRides) has had a step in the verification process to require you to take a selfie of your ID held at your face.[1] As a backup alternative, you have to upload the ID scan to them to manually verify you.

I guess this is one step further.

[1] https://support.turo.com/hc/en-us/articles/203991090-How-do-...