When Steve Jobs came back to Apple he did a Q&A session at WWDC. Someone asked him why Apple was moving away from unique (proprietary standards) and Steve said it was pointless to do your own interfaces/standards if the existing ones were good enough and that Apple would only do its own thing when no existing solution would work.
Apple created lightning before USB-C existed. In fact I'd wager USB-C wouldn't exist if Apple hadn't created lightning (it costs money to introduce a new standard after all, and the USB-IF is made up mostly of cheap-ass PC makers who will do anything to save a penny... also why USB-C isn't a solid lug like Lightning).
Apple created Firewire 400 when USB was stuck at 12.
Thunderbolt wasn't Apple's creation, it was Intel's extension of the PCI bus to an external interface. Intel is the one who pushed it as the next great thing and promised to roll it out, then pushed onerous licensing terms and took their sweet time rolling it out to all their chipsets.
Even FaceTime couldn't be open-sourced due to patent trolls winning a lawsuit against Apple over the peer-to-peer protocol it used, resulting in Apple having to redesign it to use a server-based scheme (in other words the reason we don't have cross-OS, cross-device video calling right now is due to patent trolls. Think about that for a minute).
Why hasn't Apple updated the Thunderbolt Display for Retina? Because the DisplayPort spec can't handle the resolution and hasn't been updated for it yet (at least that was the cast last time I looked). I'll also note Apple contributed the mini-DisplayPort spec back which is why anyone can use it now.