Maybe you focus on connecting the couple and wedding planners? This way the planners can be the central point and you don't have so many moving parts?
Re: connecting couples to wedding planners. Currently we find that only a small number of wedding actually use planners (< 20%). Evolving our initial thought of connecting couples to vendors, we could connect our clients to these wedding planners. Our initial thought was to offer something like this as a premium service, which would be our initial service plus a wedding planner who would help pull everything together. They would handle all the back and forth, pulling all of the details out of the couple, and also be there physically the day of to make sure it all goes off smoothly. The real question is do we start up market or down market? We're experimenting now.
Thanks for your points, they may really help evolve the product.
One idea was to incentivize couples who've already had weddings to share their details of their weddings/vendors with us. We in turn we would build and host a wedding web page that the couple can always reference back to. The vendors would be evaluated by the couples there. We've considered even giving them credits if someone in their social circle booked a vendor that a friend has used through our service.
Either way, socially validated reviews/recommendations need to be a big part of this platform.