Just to add a note that this isn't always true. Sometimes they withhold shipping even though they have the item in stock at the nearby distribution center.
Just to add a note that this isn't always true. Sometimes they withhold shipping even though they have the item in stock at the nearby distribution center.
Now I'll order something on Amazon (not a Prime member) and they'll sit on the package for a week and then overnight it to me.
I'm not a fan. Paying more for faster shipping didn't used to mean that cheaper/free shipping always took longer, it just meant that you were guaranteed to get it quickly.
They make money off you either way, when they sit on the order for 5 days, they probably book your revenue a month before they need to pay for the product.
They buy stuff on net-30 terms, and ship stuff to you the day it arrives. WalMart does similar things for many products -- they make vendors carry inventory until it arrives at a DC.
I don't remember exactly what the other reason was, but it involved a one time money savings which was > the cost of a year of Prime at the time.
Ideally your capacity isn't filled up by the must-be-overnight stuff. But if you're busy for a few days, suddenly a bunch of regular stuff turns into must-be-overnight stuff. And that delays next week's regular stuff, which then turns into must-be-overnight stuff next week. and there's no way to recover from this automatically. You could recover if you manually added more shipping capacity, or if you told customers that ground shipping would take even longer (so you can spend a few days clearing out backlog), or something.
That said given that the current state incentivizes customers to do exactly what you did, I wouldn't want to be the manager who prioritized fixing the bug....
If the load is lower than this, then deferral of non-Prime orders would rarely be needed. If the load is higher than this, deferral would rarely help.
If their load is in that window where deferral can help with load, the amount of deferral for a given warehouse should vary from order to order all the way from no delay to several days.
My recollection from before I got Prime was that almost all my free shipping 5 day orders shipped the same day, and then over a very short time that changed to them almost all being delayed by an amount that depended on how far the warehouse was from me. I lived in the same city as their biggest warehouse, for instance, and orders served from there were almost always delayed 4 days and then overnighted. That indicates that the deferral was not based on load.
For years free delivery would often be as fast as other methods, sometimes next day, even if ordered late in the day.
Now they will usually sit on the order for a suspiciously consistent 48hrs before it goes to picking status.
I don't mind, it's very rare I really need something next day.