You'd think they could come up with a more efficient way of broadcasting content than just rebroadcasting the same content over and over again hourly.

A more interesting approach would be to use a data carousel with erasure codes. That way you could tune in anytime and be done once you've collected enough blocks to reassemble the wanted files. You could even vary the allocated bitrate for each file, starting with a higher bitrate to get early birds fast access and then lowering the bitrate as more and more people already completed their download, but still allowing stragglers to catch up.

Since this is just a curated collection of content, it has very little to do with the Internet, unlike the title suggests. At the very least they should add some level of interactivity, so that users could vote on content to be sent and/or submit content for broadcasting like other similar satellite data casting systems already in use.