Everything about their homepage seems to signal that it is in fact a social network for 9 year olds (or people with the social maturity of 9-year-olds).

* "Fun" graphics? Check.

* Cartoon characters? Check.

* Whimsical name? Check.

* "Safe space" marketing? Check.

* Close control of who can access it? Check.

Literally the only thing they need to add to be a children's website is a note about parental controls.