Of course, users can always buy an ARM tablet and add a cheap keyboard/case combo.
They needn't necessarily be slow -- see the Apple iPad Pro, for example. However, most buyers are probably looking for something that costs less than a Windows 10 laptop, and you can now get Windows laptops or 2-in-1s for $199 or less. These also have almost-instant on and can run sandboxed smartphone-style apps, albeit only a few hundred thousand of them.
In sum, it could be tough to launch an ARM-format laptop (much more expensive than launching yet another Windows 10 laptop), and the margins would most likely be thin or negative.