In addition to an incredibly thorough (and even-handed, IMO) treatment of Rockefeller, I found it an interesting perspective on the post-war period in the US.
Rockefeller was relentless in ferreting out ways to cut costs. During an inspection tour of a Standard Oil plant in New York City, for instance, he observed a machine that soldered the lids on five-gallon cans of kerosene destined for export. Upon learning that each lid was sealed with 40 drops of solder, he asked, "Have you ever tried 38?" It turned out that when 38 drops were applied, a small percentage of the cans leaked. None leaked with 39, though. "'That one drop of solder', said Rockefeller,...'saved $2,500 the first year; but the export business kept on increasing after that and doubled, quadrupled--became immensely greater than it was then; and the saving has gone steadily along, one drop on each can, and has amounted since to many hundreds of thousands of dollars"' (Chernow 1998, pp. 180-81). Over the course of his career at the helm of Standard Oil, "Rockefeller cut the unit costs of refined oil almost in half" (Ibid., p. 150)."Rockefeller was relentless in ferreting out ways to cut costs. During an inspection tour of a Standard Oil plant in New York City, for instance, he observed a machine that soldered the lids on five-gallon cans of kerosene destined for export. Upon learning that each lid was sealed with 40 drops of solder, he asked, "Have you ever tried 38?" It turned out that when 38 drops were applied, a small percentage of the cans leaked. None leaked with 39, though. "'That one drop of solder', said Rockefeller,...'saved $2,500 the first year; but the export business kept on increasing after that and doubled, quadrupled--became immensely greater than it was then; and the saving has gone steadily along, one drop on each can, and has amounted since to many hundreds of thousands of dollars"' (Chernow 1998, pp. 180-81). Over the course of his career at the helm of Standard Oil, "Rockefeller cut the unit costs of refined oil almost in half" (Ibid., p. 150).
What, don't you like monospace fonts??The man loved money. He loved keeping track of it down to the last detail. He even used to chant "one day I will be rich, rich, rich"!
Very interesting man. Given his character and the conditions he was in, it wasn't at all surprising he amassed so much wealth.
Completely fascinating history of the home furnishings industry and how globalization completely upended it.
Zuck is just a manipulator and as he is so young, I don't expect his actually legacy to take hold for at least 40 years. But musk is much more a Titan than zuck. Zuck isn't really doing anything outside his comfort zone - but that doesn't mean that oculus won't be a thing in 20 years - but I wouldn't credit that to zuck.
“Bezos kept pushing for more. He asked Blake to exact better terms from the smallest publishers, who would go out of business if it weren't for the steady sales of their back catalogs on Amazon. Within the books group, the resulting program was dubbed the Gazelle Project because Bezos suggested to Blake in a meeting that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle.
As part of the Gazelle Project, Blake's group categorized publishers in terms of their dependency n Amazon and then opened negotiations with the most vulnerable companies. Three book buyers at the time recall this effort. Blake herself said that Bezos meant the cheetah-and-gazelle analogy as a joke and it was carried too far. Yet the program clearly represented something real--an emerging realpolitik approach toward book publishers, an attitude whose ruthlessness startled even some Amazon employees. Soon after the Gazelle Project began, Amazon's lawyers heard about the name and insisted it be changed to the less incendiary Small Publisher Negotiation Program.” ― Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon
Although Apple is also famous for ruthless negotiation with publishers, they're proud enough that an Apple copy (e.g. the U-turn on styluses) will rarely be cheaper than what they've taken inspiration from.
As someone else noted, Bezos might follow along with Gates, but it appears Bezos is more like Sam Walton than a Rockefeller. Walmart sprawled into numerous other categories, attempting to perpetually find new ways to make money at the edges of its empire; Walmart is a hyper low margin business, built on low prices and high efficiency; both Sam Walton and Bezos retained very large stakes in their businesses despite the size; both kept fundamental control. Amazon has no serious monopoly category however, and they have a comparatively weak cash generation capability (AWS is spitting off some nice operating income, but it pales in comparison to the very high margin cash spigot that Windows was).