Especially with zkSNARKs and practical applications like Zcash, all I can think this will accomplish is confusing people.
Can anyone suggest a better term? Some people like "end-to-end encrypted" even in this context, but that doesn't really make sense for data at rest, which is almost all of what SpiderOak's products deal with.
Edit: SpiderOak has had a super-hard time marketing their privacy features to people who aren't already familiar with the fairly stark distinctions in play in different access models. I'm sure they would appreciate if someone came up with a straightforward way to explain "products where the service provider doesn't have access to your data, and can't get access without your help in any circumstances because of technical constraints".
But I think "end-to-end encrypted" is fine and has caught on with the public to some extent.
And then I realized that the "zero-knowledge" thing is just a buzzword and has nothing to do with the implementation. Ah well.
If the cloud-storage gets hacked, the hackers know I'm on my 5th password at gmail.com. Good luck with that info, lol. Otherwise, all my devices are sync'd with regards to password-count.