ya my co-founder is the same way too, he love coffee for coffee's sake. The smell, relaxation, break, etc.
Me on the other hand for whatever reason don't feel like that when I drink coffee. I'm almost doing it purely for the caffeine dose. Energy drinks, 5 hour energy shots, pills, whatever just to get some more caffeine.
I should probably lower my caffeine intake though.. I like the 1/2 coffee 1/2 decaf suggestion above. I'll try that tomorrow!