Sometimes the economic winds favor different assets both liquid and long term stores of value.
Bitcoin adds a legitimate, scarce, immutable form of ownership of something that can be transferred with the least amount of friction of any other asset (including cash).
Hyperbole or not, where it is now compared to 2009-2012 is extremely impressive. It's an exciting space to watch develop over time, love it or hate it.
I think those that don't understand it but are quick to judge or regurgitate the opinions of their peers (it's a ponzi, tulip mania, etc) are just as hyperbolic and ignorant.
I don't see how anyone can argue that bitcoin and it's blockchain is not an impressive, elegant technological solution to a problem that needed solving.