Specifically to address your point about having "nothing to do with the tool for the vast majority" there may be some sense to that. We first built a pure, pure literal web front end for Capistrano, it turns out something that limited is not that useful, however when you boil the problem down in to:
- Management of secrets, variables, keys, etc
- Tasks that can be combined with sets environment specific config and re-used
It turns out to be fairly universal. https://xkcd.com/927/ springs to mind, if we'd built another custom web front end for another specific tool it would be nearly useless. As it is we've got customers who have cut their monthly spend on testing/monitoring services from 800$ to $160 and have a better, more consistent experience.
It's all relative, frankly my company invested a lot to build this and I personally truly believe it in, and after 18 months intentional slow-burn to make sure it worked well for the people who did use it, it's time to test the water and see if we can bring the product to profitability.
If we can't I'm almost certainly going to have to cease working on FOSS due to business and family commitments, given my love for FOSS that's something I'd rather not do!