Intel subsidized that chip. It was more like seeing Snapdragon 805 or whatever was the high-end ARM chip at the time, on a $200 device, when everyone else could only afford to put a Snapdragon 400 in such a device.
It's anti-competitive (selling chips below cost - imagine if say the meat industry used its profits to sell milk under cost - it would take out the "pure" milk companies), and very costly to Intel. It was losing a $1 billion a quarter back then doing stuff like that. It's not going to do it anymore.
http://www.bloomberg.com/news/articles/2015-01-16/intel-s-4-...