I haven't seen the profits they're making so I don't know if they're going to have to, but they may.
People often overestimate corporate profits. They hear some company made two billion dollars in profits and start going "ohmygersh what rapacious capitalists", until you notice that they made two billion in profit on fifty-two billion in revenue while employing fifty thousand people. Making two cents of profit on 52 cents of transaction probably doesn't sound quite as bad, and then when you realize that if their costs were merely 4% higher it would have wiped out all their profit (and put the 50,000 employees at risk), and you probably come to a better understanding of the situation. So, what kind of cost increase for the companies is this going to be? I don't know.
Also, I don't mean that "a better understanding of the situation" means that you'll always feel sorry for the big companies, or something; I just mean you'll get a more realistic view of the situation in general, which is good regardless of your goals.
I made the numbers up, but the orders of magnitude are reasonable. There are some very large companies that make more than ~5% profit, but it's actually not a large list; 5% is not that uncommon.