Oh man, is THAT who the author is? Yeah, the Gervais Principle is brilliant writing.
He didn't provide any empirical evidence with this article. He's just proselytizing about... whatever.
This article sucks. I guess he must be a has-been now. Does that count as empirical evidence? Studies with a sample size of N=1 don't really count.
Oh well, can't win 'em all.