It was highly effective and very scalable because you can stimulate the captcha pages easily and out-of-band generate a very large cookie pool by captcha solving. Then when you go to actually scrape google you can balance your pool of IPs and cookies, chilling them before they trigger another captcha, to handle spiking demand. Contant, sustained demand was very easy to plan for.
Anyway, we stopped using the API after the third day and realized it was not only not accurate and you couldn't turn many knobs (want to scrape results as they look for a different geographical region?)