However, I'm not sure how I feel about the particular emphasis on mocking people who lift and take protein supplements. It's definitely obnoxious when people define themselves by the fact that they lift, but at the same time, almost everyone I know who exhibits some the "alpha" behaviors described in this article w/r/t working out (like showing up to work in gym clothes) is not doing so in a deliberately show-offy way. They just like working out. If anything, in my experience people who do things like that tend to have serious confidence issues and being "swole" helps them with that.
I know it's just a joke, just seems like a stereotype that's very erroneous to me. And for the record, I do not lift and probably never will. I've always been a more run/bike/swim type of person, although I should probably exercise more in general.