The Most Successful Female Everest Climber of All Time Is a Housekeeper

Because it got you to comment.

Sensationalism? Although there is a bit of sexism in the mountaineering community.

The purpose of every word is to get you to read the next word.

In the case of links, words are to get you to click on the link.

Also, she sounds very down to earth in the article and might describe herself that way.

Clickbait.