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It has to be a joke... right? I don't see how it could be serious.

I mean, even ignoring the naming (which only makes sense as parody), nobody is going to put down nearly $1000 to reserve a car based on what looks like a bunch of early 2000s 3D renders, right?

That said, it isn't a particularly funny joke, there's not really even any subtle humor here, but at the same time I can't understand how this could be a real thing.

I think it has to be.

If it is a joke, then they put a lot of effort into making it look serious. The CEO has a LinkedIn page, there are serious press releases on big sites, lots of mentions on forums.

I can't stop thinking of The Oatmeal.

I kept looking for a note saying that it's a sub-company of Tesla, and I still think that it is.

No way, nothing from Tesla seems this bullshitty.

Well, it's pretty obvious that that's one of the impressions they are trying to create, but it's almost disturbing that anyone would jump straight to that conclusion without passing through many, many, many stages of suspicion and research first.