Ask HN: How did LaCroix become the de facto beverage of Silicon Valley startups?

:-) In France, LaCroix is the trade mark of bleach; you most certainly wouldn't want to drink it.

http://www.colgate.fr/app/PDP/LaCroix/FR/Produits/Eau-de-jav...

I'm guessing it's because of the hipster culture that prioritizes natural ingredients and healthy choices. Either that, or it's cheaper than more famous brands.