Amen to that. It cannot get more misleading than that.

Using the word "buy" instead of "borrow" is done willfully to mislead the consumer as they know that the consumer would otherwise be less likely to enter into the transaction. Buying implies that you have the power of having ownership to a non-exclusive single copy of the work wherein the ownership lies in the ability to command over that ownership (by, for example, giving it to somebody else).