An interesting thought, but the author doesn't offer enough specifics . The 'experience stack' didn't make any sense to me.

..into a status box, add metadata such as your location and select from a hierarchy of emotions for how you feel

He means list of emotions? Its not a hierarchy.

This is why I don't read TechCrunch. The quality has really gone downhill. It just seems like a place to pitch the latest ephemeral start-up or app.