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> Is it a blockchain-centred crowdfunding platform?

Yes. It's a blockchain powered crowdfunding platform. Except it isn't just a medium to pre-order cool projects online(like Kickstarter is).

No this is not crowdfunding over blockchains. This is just someone putting up an address to collect money and issuing homemade tokens.

Haha, you really think that's all it is and they were able to convince people to send them $100 million to that address?