Amazon doesn't provide useful value to consumers anymore, and before they roll out any more services or private label products, they should step back and see why all their customers are jumping ship (yes, quite a few people already have).
Edit: For those downvoting me, explain why you think I shouldn't have quit Amazon. They do not have good pricing, they don't have a good selection for a lot of things I want to buy, the Subscribe & Save and Pantry programs are extremely limited, and they keep shoving programs I can't use at me (Kindle related stuff, their Netflix and Google Music clones, etc).
I don't see the point in paying a per item price premium on top of a $100/yr fee for what amounts to a broken UX.