They must not be expecting to produce these at scale if they are loading them with FPGAs. Or the markup is enormous. Being IBM, the latter might be it.
edit: looking at the picture, they are XC7K410T's. 500,000 flops... almost 2000 multipliers. Looking at the specs on FPGAs these days makes me giddy.
http://www.xilinx.com/support/documentation/data_sheets/ds18...