As somoene who runs a small ecommerce company i'm really hoping the next platform is open, and not owned by Amazon (or Google). I sell products where purchasing them would be fantastic via a voice interface. If Amazon owns it though, there's no way I'm going to get any fraction of that business. The ownership of these voice platforms is a huge risk for market competition. The voice interface naturally lends itself to "choose the first choice that fits my paramters, and let's go with it". If you say "Alexa, book me a taxi to the airport". Alexa chooses who takes you. Being the priority choice is a huge advantage for whoever wins that. It's just so much power in the hands of so few. It's the opposite of what the internet should've been.