If you're a photogenic & telegenic young woman software developer in Silcon Valley and you're also sufficiently socially charming, creative, or just plain lucky enough to fall in with the "right crowd" at the "right time" you can get spades of press far easier than any male or any non-photogenic female.
Even if true (cough.. iJustine.. cough..) that's just "how life is" and complaining about it doesn't change human psychology. Like magpies, people are attracted to shiny things - you just gotta make yourself more shiny.