LendUp's CEO posted a response here: https://library.gv.com/google-is-right-to-ban-short-term-loa...
eg
If your score is below 680 and you don’t already have a “respectable” credit
line, there are few paths for you to get ahead.
That's cap1's core customer base, and they report to all 3 CRAs and will allow you to move up in quality in their cards then transition to prime lenders.