Thanks for responding. That makes it more salient. I see this as useful for cases where there is a niche need for some SaaS, but not enough demand to necessitate a full-blown startup around it requiring multiple developer salaries?

I'd just softly suggest to make sure that the problem you're solving doesn't get lost in the marketing. Often I'll visit the sites of startups and not be able to quickly discern what it is they're doing, even after clicking their "about" page. Don't feel like it's repetitive to keep explaining this when most people aren't your customers yet.