For example if batteries continue to improve over the next four years as they have over the past four years, according to the article then in 2020 the batteries will weight 1500 lbs, travel 1142 miles on a charge and cost about $10k. (Or a 500 mile battery for $5k) And the cost of electricity will be, at today's rates, $1 per "e-gallon"
Who wouldn't want that? Project this to 2040 and the numbers become just ridiculous but the article suggests just 35% market share by then. I don't think so. By 2025 the market will almost certainly be strongly in the favor of electrics.