There are phases to big corporate press releases for these things.

1. My dog doesn't bite 2. My dog does bite but it isn't my fault 3. My dog wouldn't have bitten if consumers had more personal responsibility (I don't see how they could ever make the leap to this one)

VW emissions scandal a couple of 'rogue' engineers as well....

It's also sort of believable that it would be people doing their own thing rather than a huge, fairly well run corporation doing something transparently stupid. The controversy probably isn't costing Facebook much, but it isn't doing them any good either, and it's pretty easy to predict that coloring the feed will piss people off.

The original claim from the single person that started this whole show made that claim as well.

Misconduct attributed to designated whipping boy.