I startup a Windows Store Analytics based startup - sometimes you take a bet on a technology taking off and it doesn't work out. Look at how many people ate shit building startups on top of Facebook's platforms over the years. Don't judge us too harshly ;)

In hindsight, I'd certainly agree :-). At the time, given what we were trying to do, it was really the only platform available to us, as it was the only way (at the time, or since) that we could get raw access to local audio/video streams and manipulate them.