Comment by officemonkey | Hacker News Reader

Comment by officemonkey | Hacker News Reader

Saddest part of the Disney Infinity debacle is the fans. DI was marketed strongly to kids based on the success of Star Wars and MCU franchises. Although game play was lackluster, the target audience (kids 4-8) didn't care. And the figurines were really very cool.

When they pulled the plug on Disney Infinity, they really sent a pretty clear "we don't care" to any kid that loved those DI figurines.

You don't want to send a FU to that market segment, because little boys don't forget.

Sadly, it won't matter. Here's another example of Disney neglecting successful markets they created. I just re-read this DuckTales 25th Anniversary Retrospective from a few years ago because Alan Young/Scrooge died the other day.

Excerpt:

  But what media company has almost 4 times the market   
  capitalization of CBS and is among the largest media
  conglomerates in the world? That would be Disney of course. 
  And what is Disney doing to celebrate the 25th Anniversary 
  of DuckTales, the most successful syndicated cartoon series 
  in history? Absolutely nothing.
  I'm always quite amazed at Disney's inability to capitalize 
  on their own successful products.

http://playcontrol.net/ewing/jibberjabber/ducktales-25th-ann...

The wiki[1] page says: On February 25, 2015, Disney XD announced it would be reviving the series for a 2017 premiere.

[1] https://en.wikipedia.org/wiki/DuckTales

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