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Out of Topic: .design TLD is new to me. I wonder if new and obscure TLDs like this will be familiar to non power-user.

Non-power users don't look at at the URL, they certainly don't type them by hand.

People use search engines to find websites, no one types out URL's anymore.

What about email addresses?

In the corporate world? Nope. Outside of that, people text each other.