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I'm 30 in San Francisco. For your first idea, if you are talking about website "performance survey" / "A/B" type testing then you have some wicked competition based out of SF.

I agree that advertising is not the way to go. However end users have demonstrated that they are not very willing to pay for services unless its to meet girls ;)

Corporate, on the other hand, doesn't seem to want anything for free...

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Yes, there's definitely a lot of competition for the website testing idea and it would've been nice to start on it a few years ago. But I think that a fragmented market is an entrepreneur's best friend. There is no industry giant that you will always be compared to and will be crushed by. More importantly, a fragmented market also indicates that there is money to be made.

I don't know what you have been considering doing with testing, but off the top of my head I don't know of anyone doing content A/B testing (ie: which version of content is more effective). I would expect to see a more granular, dynamic approach in website verbiage as NLP matures. For example, at my day job they argue semantics endlessly. Tailoring a websites' grammar to the user could increase effectiveness. This is an area I consider fascinating and wouldn't mind chatting more about it off line if you like.

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