At least it makes a nifty headline (like the faster-than-light neutrinos[1], but without the PR disaster) and encourages a lot more research.
[1] https://en.wikipedia.org/wiki/Faster-than-light_neutrino_ano...
[1] https://en.wikipedia.org/wiki/Faster-than-light_neutrino_ano...
http://nautil.us/issue/24/error/the-data-that-threatened-to-...
http://news.discovery.com/space/opera-leaders-resign-after-n...