I'm confused as to why this isn't just a link to a normal website. A cross platform, open standard that works perfectly well for playing video. I don't really want a big split into some simple websites and some bulky app partial downloads to do something as simple as play a video.
> Suppose you are searching for a particular camera you want to buy in Google search engine, you type the model in search engine and you see an offer from B&H Photo, with one tap the B&H app opens up deep link right to the camera you want to buy.
Again, websites work perfectly well for this.
How much of the use of this will be cases like these?
Edit I should really add some more to this. I'm frequently having to switch to desktop version of a website as it is, and that's really frustrating, am I going to have to find a way of opening links in a third way dependent on who they're pointing to?