Aha! I'm currently at a conference where one of the authors of [1] gave a talk [2] about this and there was an interesting follow-up discussion. Never expected it to be on HN already!
Some thoughts from the thick of things:
1. It's important to remember that nuclear physics backgrounds for such an experiment are hard to model (so that one can subtract them out). The field is littered with "anomalies" coming from systematics and backgrounds. This is why physicists are very cautious with this claim. The authors of the theoretical model claim that it should be easily testable (interesting signals in several different experiments) over the next 2-3 years, so that's one reason to be optimistic about knowing where this stands.
2. This model goes against the grain of most of our theories for how the baryonic matter (essentially nuclei of all kinds) could be created in the universe! If you believe in this newly proposed model as truly another force of nature, then one might need a new paradigm for generating all the matter we see.
There are some theoretically intriguing aspects of the model, so I'm looking out for the follow-up paper by the authors (sometime in the next few weeks?) dealing with several of these aspects.
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Edited to add a link to the slides and elaborating on point #2 below
For more advanced readers (along with the caveat that I don't fully understand the details of their model):
We understand very well the production of nuclei soon after the big-bang [3] and there's no room to modify that theory. So, any more fundamental model will have to produce baryons before that era of the universe. The Sakharov conditions [4] for producing baryons require a breaking of Baryon number (you can't have a net excess of baryons over anti-baryons unless you break the symmetry between the two). Usual models produce baryon number by using the fact that U(1) baryon number is anomalous in the presence of electroweak sphalerons [5]. However, in the newly proposed theory U(1) B-L [6] is gauged and hence cannot be anomalous (thereby invalidating the conventional paradigm for generating baryons). Maybe a spontaneous breaking of that symmetry happens early enough in the universe to not mess with the theory of nucleosynthesis but I'm not aware of work along such a paradigm.
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[2]: https://indico.cern.ch/event/518614/contributions/1198831/at...
[3]: https://en.wikipedia.org/wiki/Big_Bang_nucleosynthesis
[4]: https://en.wikipedia.org/wiki/Baryogenesis#Sakharov_conditio...
[5]: https://en.wikipedia.org/wiki/Sphaleron#Sphalerons_and_baryo...
[6]: https://en.wikipedia.org/wiki/B_%E2%88%92_L