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One single company could affect a global semantic web adoption within 6 months: Google. Once they decide to give webpages with semantic info a higher relevance, armies of SEO experts would swiftly generate vast amounts of semantic information...

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Excellent point. I guess the challenge is in first determining whether adopting the strategy to give pages with semantic info a higher rank, a good one. In other words, will this improve users' satisfaction with search?

I suppose it could start out in Google Labs as an experiment. Although I m quite convinced of the power of the semantic web, I would think Google would tread carefully before changing what's working for them, now.

Google already recognizes embedded RDF metadata that describe Creative Commons licensing, and you can filter on these on their advanced search page. A long way from full semantic web adoption, but it's a toe in the water.

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