Last time I've opened an imgur link on mobile I got served with an ad popup and a "virus warning" dialog. That is something I haven't seen in a long time. Imgur seems to go the way of SourceForge.
1. Realize you need to make a lot more money (to meet investor expectations, pay for the fat the company has accumulated, etc)
2. Panic
3. Apply dark patterns (http://darkpatterns.org/)
4. Something better comes along and eats your lunch
5. Repeat.
It's sad because imgur was originally created as the "something better".
https://sourceforge.net/blog/sourceforge-acquisition-and-fut...