I’d put the price on your website and not click on a button to buy/try before finding out the price. Also I’d “raise the price” and offer a launch special discount (or not raise the price and do the same).
That being said, I'll be buying it. It's a great app and well worth the price.
Ugh, smells like marketing tactics. Whenever I see leading yet vague language, I become a lot more likely to close the tab.